UNTITLED
(THE WINE)
A limited release wine created to pay homage to the enigmatic man, the myth, and an untold legend.
It embarks on the untold origins of a historic mid-century marketing saga that marked the beginning of one of the most iconic and longest running advertising campaigns recognized all over the world.
UNTITLED
(THE WINE)
A limited release wine created to pay homage to the enigmatic man, the myth, and an untold legend.
It embarks on the untold origins of a historic mid-century marketing saga that marked the beginning of one of the most iconic and longest running advertising campaigns recognized all over the world.
Steven Butin
(THE MARLBORO MAN)
In the early 1950s, amidst the vibrant atmosphere of Madison Square Garden in New York City, Steven found himself astride a saddle bronc, participating in a rodeo of remarkable stature. Amid the exhilaration of the rodeo, a pair of advertising visionaries approached him with an air of curiosity, inquiring whether he had ever contemplated a venture into the realm of modeling. Steven’s response, a simple yet intriguing “No, and why?” set the stage for an unexpected turn of events.
Steven Butin
(THE MARLBORO MAN)
In the early 1950s, amidst the vibrant atmosphere of Madison Square Garden in New York City, Steven found himself astride a saddle bronc, participating in a rodeo of remarkable stature. Amid the exhilaration of the rodeo, a pair of advertising visionaries approached him with an air of curiosity, inquiring whether he had ever contemplated a venture into the realm of modeling. Steven’s response, a simple yet intriguing “No, and why?” set the stage for an unexpected turn of events.
2021 RED BLEND
Sourced from vineyards sprawled across the California central and northern coast appellations, this Bordeaux-inspired blend predominantly features the luscious interplay of Cabernet Sauvignon and Merlot grapes.
The vintage of 2021 stands as a testament to excellence. Spring’s ascent in temperatures prompted a vibrant surge in vine growth, culminating in the emergence of buds and blossoms. Throughout the summer, gentle temperatures prevailed, accompanied by a notable dearth of rainfall. This climatic dance led to smaller grape yields, yielding fruits of intensified flavors and concentrated essence.
VINTAGE: 2021
BLEND: Bordeaux Style Proprietary Blend (base of Cabernet Sauvignon and Merlot)
TA: g/L
pH:
ALC BY VOL: 13%
CASES PRODUCED: 672
ACCOLADES: Not yet rated
Enjoy these wines now!
2022 CALIFORNIA CHARDONNAY
Sourced from vineyards sprawled across the California central and northern coast appellations, this wine is made up of 100% Chardonnay.
The initial months of spring unfolded with a cool and arid demeanor until April showers graced the scene. Warmer temperatures spurred and early bud break. While the growing season posed some challenges, contributing to lower yields than normal, the prevailing outcome was a testament to superior quality.
VINTAGE: 2022
BLEND: 100% Chardonnay
TA: g/L
pH:
ALC BY VOL: 13.5%
CASES PRODUCED: 552
ACCOLADES: Not yet rated
Enjoy these wines now!
TASTING NOTES:
As it graces the glass, it unveils a symphony of fragrant floral notes, reminiscent of a blossoming spring
ON THE LABEL
Gracing the forefront of the label is the captivating portrayal of Steven, captured mid-ride within the electric ambiance of a rodeo that was recreated from the original poster size photo that he gifted me when I was merely seven years of age. This cherished image adorned the walls of my bedroom, faithfully tacked there, as I journeyed through my teenage years.
A duplicate of this very photograph was tenderly passed to my artistic friend, Tim Mitchell who, with painstaking precision, translated it onto paper, meticulously imbuing it with vitality using the strokes of hand-drawn outlines and the vibrant hues of watercolors. This transformative process breathed life into the original picture, now destined to grace the visage of our limited series wine label.
WINEMAKERS
(Jason Hooten & Michael Quinn)
Jason Hooten
Michael Quinn
